The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Looking for Another State?
Featured Resources

As an Amazon Associate, we earn from qualifying purchases. We get commissions for purchases made through links on this site.

Raising Topsy-Turvy Kids: Successfully Parenting Your Visual-Spatial Child
Understanding how children learn best allows you to meet their needs and help them succeed. A visual-spatial learner remembers things in pictures and learns better with visual clues and strategies. This book addresses those needs and helps you figure out how to encourage this type of learner in your homeschool environment. 
Creative Home Schooling: A Resource Guide for Smart Families
For a comprehensive guide to home-based education, that does not promote any particular curriculum or religious view, this is one book parents should buy! Parents will appreciate practical advice on getting started, adjusting to new roles, designing curriculum that is both child-centered and fun, and planning for social and emotional growth. Parents will turn to their favorite chapters again and again. Features interviews and tips from many homeschool parents as well as long lists of resources...
Homeschooling: A Patchwork of Days: Share a Day With 30 Homeschooling Families
From a bedroom community in Nebraska to a farm in Vermont, from families who rely on workbooks to those who have sworn them off, this in-depth examination of the lives of homeschoolers covers a wide range of people and methods. When author Nancy Lande started homeschooling more than 10 years ago, this is the book she wanted that didn't exist. What better way to create your homeschool than reading about others and picking and choosing the styles that appeal to you? Lande has corralled a variety o...
MCP PLAID Phonics
MCP PLAID Phonics from Modern Curriculum Press incorporates best practices for teaching essential phonemic awareness and phonics skills with lots of flexibility. Find information on these products here.
Learning Adventures
Each book in the Learning Adventures series covers skills and concepts for grades 4-8, with a history-based approach. Each contains a year's worth of lesson plans in a daily format. All subjects except math are covered.